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Global corporations operate in an environment characterized by cross-cultural differences. This exploratory research examined how varying cultures perceive the effectiveness of differing leadership styles. Using categories developed by Project GLOBE, the study surveyed a sample of international sales managers from four cultural clusters to assess the role of Emotional Intelligence (EI) in determining leadership effectiveness. The results confirmed that EI is valued more highly than technical skills and cognitive skills, especially regarding social skill, and supported earlier findings that transformational/charismatic leaderships are favored across cultures.
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