Exporting Christianity: Governance And Doctrine In The Globalization Of US Denominations
In this paper, the authors build a model of market competition among religious denominations, using a framework that involves incomplete contracts and the production of club goods. They treat denominations akin to multinational enterprises, which decide which countries to enter based on local market conditions and their own "Productivity." The model yields predictions for how a denomination's religious doctrine and governance structure affect its ability to attract adherents. They test these predictions using data on the foreign operations of US Protestant denominations in 2005 from the World Christian Database.