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Whether you're new to Facebook Ads or a seasoned advertiser on the platform, it's helpful to take a few minutes to familiarize yourself with the targeting and reporting tools available. Targeting once you've created a Facebook Ad (visit facebook.com/ads for more details), you can target it using a variety of factors including demographics - such as age and location - and with keywords associated with users' likes and interests. Put yourself in your customer's shoes - when selecting 'likes and interests' to target for, think about what words best describe your customer's interests, rather than what words describe your product or service.
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