Social Enterprise

Facebook For Business, Seriously?

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Executive Summary

Facebook? Business? Facebook? Business? These words don't go together, do they? In the early days (so many weeks ago), Facebook was just about connecting with "Friends". Let's face it; the business does not have friends. Ideally, it has satisfied or maybe even delighted customers given that one fulfill their needs more effectively than do the competitors. In Facebook lingo, these people are "Fans". That brings us to one of the BIG ideas behind social networking for business. Much of yesterday's business communications was monologue. Brochures, press releases, direct mail, and advertisements only go one-way: out!

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