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As McKee explained, the company for which he worked had been a very fast startup. In its first year, it made the Inc. 500 list of the fastest growing private companies in America. Subsequently, the company drifted with no rational explanation. "Today we look at the economy and where it's at, and we can blame corporate problems on it. At that time," he said, "We couldn't."So the company undertook a marketing research study to find the answers to the problem and, as he told us, "The results were really revealing.
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