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Factors Affecting the Usage of Intranet: A Confirmatory Study

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Executive Summary

The extent of intranet implementation and use within individual organizations has significant implications for organizational performance. Previous studies on technology adoption in the workplace suggest that acceptance behavior is influenced by a variety of antecedent factors including individual differences, social influences, beliefs, attitudes, and situational influences. This study reports on an investigation of extended TAM (Technology Acceptance Model) using external factors and subjective norm influencing usage of intranet within organizations. The external factors affecting the perceived ease of use, perceived usefulness, and usage of intranet include technical support, Web experience, task equivocally, and task interdependence. The subjective norm is the mediating variable and external variables indirectly affect usage of intranet indirectly through their effects on subjective norm.

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