Factors influencing IT-Business Strategic Alignment and Sustainable Competitive Advantage: A Structural Equation Modelling Approach
Preceding research attributed the lack of direct causal impact of Information Technology (IT) on firm's sustainable competitive advantage. Numerous missing links include antecedents of the IT business strategic alignment (also known as strategic alignment) and the sustainable competitive advantage. Furthermore, reviewers of recent literature have called for more research into the factors that affect strategic alignment, and the linkage between alignment and sustainable competitive advantage. In this paper, the authors develop and empirically test specific forms of management structures and processes which are required to drive strategic alignment.