Fantastic Writing Is Essential For Business

People tend to underestimate the power of good writing. For business owners, it's easy to think, "I can't afford to hire a writer," or "I have so-and-so who has a marketing degree. They should be able to write." That is not necessarily true. With social media now at the forefront, it's even more essential to hire an excellent writer. Why? You need someone to make your company look good. Some writers are Jack- and Jill's-of-all-trades. They can write your correspondence, your blog, edit your emails, letters and blogs and still have the know-how to get you attention on Twitter. Yet many businesses don't see this as value. Or maybe they do, but aren't willing to pay for it.

Provided by: American Express Topic: Social Enterprise Date Added: Nov 2010 Format: HTML

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