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As a deployer, one manages a software application accessed daily by thousands of employees or millions of consumers. For every one of them the user manages an account record, check credentials, control access to sensitive data or functions, and personalize the application's interface and behavior. For every one of them the user goes to a lot of trouble and expense to get identity, privacy, and security correct, not just because of the potential upside in user satisfaction and enterprise efficiency, but also because of the potential downside in business-threatening breaches. Would the user be interested in outsourcing a part of his or her identity management infrastructure - the authentication that begins user login sessions and even some user attribute data - to an external source?
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