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With the current economic climate at the degree it's at today, moving to digital media distribution is no longer just about speed, efficiency and security, it's about saving significant money, immediately. Just because things have been done a certain way since people first started distributing and syndicating the content around the world, doesn't mean it's the best way. If ever there were a time to embrace change and move from physical to digital distribution, 2009 is the year. This paper examines the many costs that are associated with physical distribution including the opportunistic costs.
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