Date Added: Feb 2010
There's no better evidence for the value of benchmarking than the Olympics. "The time to beat," we hear repeatedly as downhill skiers race for the finish line. That's what drives them to shatter new records set just minutes before. In business, benchmarking your performance against that of your competitors can propel you to greatness too. It can help you establish internal goals, pinpoint market opportunities, exploit competitor weaknesses, and create the kind of esprit de corps to unify and motivate your team.