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Whilst there has been a long standing agreement that business intelligence is defined from the top of a business down with policies being defined by managers, executives and key decision makers and then cascaded down throughout the business, there has been a swing in recent years to suggest that a bottom ups approach can work equally well. Many current experts are saying that small changes to a business outlook can result in a longer-lasting benefit to the business strategy as well as providing morale and financial benefits.
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