Tech Industry

Finding Customer Loyalty in a Multichannel World

Download Now Date Added: Mar 2010
Format: Podcast

In this 1to1 Media and Oracle podcast, Don Peppers, Founding Partner of Peppers & Rogers Group, and Melissa Boxer, Vice President of CRM Applications at Oracle, engage in a dialogue to find out how to build long-term loyalty, regardless of what channels consumers use, that drives bottom-line impact.