Channel

Finding Customer Loyalty in a Multichannel World

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Executive Summary

In this 1to1 Media and Oracle podcast, Don Peppers, Founding Partner of Peppers & Rogers Group, and Melissa Boxer, Vice President of CRM Applications at Oracle, engage in a dialogue to find out how to build long-term loyalty, regardless of what channels consumers use, that drives bottom-line impact.

  • Format: Podcast
  • Size: 59009.6 KB