SMBs

Finding Money For A Startup

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Executive Summary

You don't need a lot of money to start a company, sometimes none at all. But when you do need money to start a business, where should you look? Venture capital, private investors, or a bank? Maybe none of the above. Why aren't VCs involved in more startups? Because they're looking for 30-50 percent return on investment and want to cash out in three to seven years. There aren't very many startup companies that can present a strong enough management team and good enough marketing strategy to convince a venture capitalist they can do that. (Notice I didn't mention anything about a wizbang product. Product ideas are a dime a dozen. VCs invest in people and markets.)

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