Finding The Right Spot: A Game Of Location Choice

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Executive Summary

Wal-Mart is the king of the retail discount industry, or at least that's what everyone says. Without access to detailed data, however, that claim may be hard to prove. New research looks into the industry players' location decisions and reveals just how formidable Wal-Mart really is. A store's location is one of the most important decisions an owner has to make to set himself apart from his competitors. This is especially true since a store's location cannot be changed as easily as, for instance, the price of a product. This study may be useful to those who would like to understand how certain changes in market conditions or policies can affect the structure of a market.

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