Data Management

Finding Your Forgotten Audiences

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Executive Summary

When it comes to marketing in the healthcare industry, most companies have a strategy and ideas to reach two big audiences. The patients and the doctors. Sitting at opposing ends of the "Customer" spectrum, they are usually treated as two unique audiences with different strategies to reach them. What is most interesting in the world of healthcare, however, is not the widespread attention paid to the doctors and patients ... but how often the most important influencer in the entire system is ignored. The nurses are the ones that sit at the middle of the healthcare world, forming the bridge between doctors and patients.

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