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Pay-Per-Click (PPC) is the current in-demand online advertising strategy that has been growing as the most fastest and sought after. Due to its popularity and the fact that it delivers results almost overnight, it is increasingly used by advertisers to direct visitors to their website using search results. In pursuit of drawing more visitors to their site, advertisers often end up making mistakes in several aspects. These mistakes are potential enough to outrun their strategies and slow down their rate of competitiveness across the market. Proper analysis of these mistakes and appropriate safety measures can help an advertiser benefit the most from PPC.
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