Enterprise 2.0

Five Questions About Managing Social Media that You Should Ask Your Agency

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Executive Summary

Choosing the right marketing or branding agency for your company is a complicated task. Your agency will have your brand in its hands - tinkering with it, stretching it, and molding it. You need the result to be something new and unexpected, but still on-strategy and successful.

So how do you decide on an agency? To trust your agency, you need to ask questions and listen to what they say - and don't say - when they answer. This white paper provides you with five questions you should ask agencies to help you separate the real candidates from the poseurs.

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