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Motivation is the key to improved performance in any field. A Basketball or Football coach knows this so does a sales manager. From the 50s to the 70s the biggest motivation sales managers offered was, "Perform or else"? Sales managers later realized that bonuses, perks, paid vacations, and gifts work as good motivators and they used the phrase "Perform or else" sparingly and only in extreme situations. But even the best of monetary incentives fail to motivate sales professionals at times. Throwing money at a motivational issue cannot solve all the motivational problems.
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