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Bringing universal mobile services such as voice, SMS and mobile phone numbers to the web environment is the latest focus of internet and social networking businesses. Facebook provides a Messenger service, Google offers its Google Voice and there are many flourishing mobile VoIP and instant messaging app providers such as Pinger and Whatsapp. The first stage of telecom-web integration, bringing the web to mobile phones, has all but been completed. The second stage, bringing mobile telephony to the web, is just beginning and is raising a whole set of new challenges for web companies.
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