Social Enterprise Investigate

Focus On Getting Followers, Not Friends

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Executive Summary

Is everyone telling you that your small business should have more "friends" online? Of course you already know that your customers have virtual friends as part of their social networks and they can "friend" someone on Facebook. On Twitter, they choose to "follow" another user and the old Facebook Page model used to allow you to become a "Fan" of an individual or organization as well. For all of these terms, "Friend" is the one that most small businesses latch onto when thinking about a goal to focus on while using social media.

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