Project Management

Focus on the Customer: The Colliding Worlds of the CMO and CIO

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Executive Summary

The speed of social marketing is creating unprecedented demands on CIOs to support the CMO. Historically, these two roles have had natural conflict; CIOs owning risk management while CMOs by design are constantly trying new things to reach the customer. Join us for best practices on how the marketing and IT teams can rally around the customer in creating social apps for awareness, conversion, and loyalty.

  • Format: Podcast
  • Size: 111.45 KB