Focusing On Revenue

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Executive Summary

The collapse of the market will bring the focus back to where it should be revenue. And that is good news for salespeople. Why? Because companies have drifted away from being sales driven, sales focused revenue machines into ones that focus on building features that generate and create buzz. Sales and revenue are going to come front and center once again, and the customers and prospects that pay will once again drive product design and direction - not exclusively the product managers and marketing team.

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