Forrester Report: Empowered Customers Drive Collaborative Business
Businesses are under increasing pressure by their customers to adapt. Mobile devices and growing use of the Web have changed customer expectations, with increased access to information and new customer experiences raising the bar for companies across verticals and regions.
In January 2012, Forrester Consulting conducted a research to evaluate how businesses are changing in the face of today's business environment. This report covers the key findings from the research and makes recommendations on how your organisation can successfully adapt to changing customers and sustain and take advantage of rapid consumer and technological changes.