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Opportunities for growth abound, and every organization wants to position itself to take advantage. But the failure rate of growth strategies is high. How can you determine which opportunities hold the most promise, and how do you balance the need to judiciously choose an opportunity with the need to beat the competition to it? Ian MacMillan, Wharton Professor of Management and academic co-director of Strategic Thinking and Management for Competitive Advantage, offers answers in Market Busters: 40 Strategic Moves that Drive Exceptional Business Growth. "If it becomes part of your organization's routine to seek appropriate ventures, you can locate the best ones and exploit them quickly - ahead of your competition."
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