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While executives are familiar with building a business case, it often takes several attempts, sometimes resulting in failure, to know all of the factors that need to be included, thoroughly explored and understood when entering a new business area. For companies that are new to the digital content arena or are looking to venture into new digital content territory, the lessons can be quite costly. So how does one ensure that you've evaluated everything necessary to determine the true potential of a new digital content service? The best place to start is with a well-designed business case framework suited to explore the viability of digital content services.
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