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Free Has New Meaning In Marketing

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Executive Summary

Free as a marketing strategy has been around for some time. "It's no secret that getting something free feels very good. Zero is not just another price, it turns out. Zero is an emotional hot button - a source of irrational excitement." The Internet has taken this idea of giving it away to new heights. Free reports, free seminars, and free trials are everywhere you look. In fact, free services, with no apparent way to monetize them, have become a common Internet business model.

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