Data Management

From Acquisition To Air

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Executive Summary

The digital revolution is changing the business dynamics of television. The United States has seen a six-fold increase in the number of available channels in the last three years, creating a crowded market for ad dollars. New video-on-demand and interactive services are also vying for consumers' time and money. But many in the broadcasting and cable industries are overlooking the importance of digital operations behind the screen. Many TV operations remain stuck with information management technologies and internal processes that are outdated. Upgrading operational capabilities like program planning, program scheduling, billing, ad sales, digital broadcast management and media asset management is often a pre-requisite to reaping the full business benefits that digital has to offer.

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