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In the past five years, the trend in online marketing has shifted rather dramatically. there's a shift in WHERE your business needs to have a presence online. It used to be that you could focus your efforts on having a website, perhaps with a blog that you'd bolted on to your website to further attract visitors. Then you were typically advised to try to develop as much search engine visibility for your website as you could, and possibly build an email list. Your primary goal was to draw prospects and visitors back to your website - your home base. It was at your own website where you wanted to interact and convert visitors into paying customers. Your website was the center of your online universe.
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