From KPIs To The Business Case-Return On Investment On Green IT (So-Called GROI)
Widespread carbon footprint reduction by businesses will be an outcome of ongoing legislative proceedings at the EU level. Google itself has implemented a number of internal policies in order to achieve carbon neutrality. The baseline for the policies is defined by metrics based on calculated emissions: fuel use, purchased electricity, business travel, construction, employee commuting, and manufacture of servers globally. Google desires to be a leader in energy efficiency. Google's data centers are said to use half as much energy as a typical industry data centre, while powering the same amount of computing.