Business Intelligence Investigate

From Possible to Proven: Delivering Business value through Smarter Analytics

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Executive Summary

Big data is driving a new era of opportunity. When the world is generating 2.5 quintillion bytes of data each day, it's hard to overstate the importance of analytics to your business success.

However, traditional analytics are not up to the task; the sheer volume of information calls for a new generation of analytics - Smarter Analytics. Smarter Analytics make it possible to apply analytics to all the data an organization can access - traditional structured data as well as ephemera like economic trends and social media.

In this extensive report, IBM provides many in-depth case studies of companies using Smart Analytics to drive phenomenal success, plus insights into the key success factors, as well as a detailed discussion of Smarter Analytics - IBM's approach to helping enterprises transform themselves by embedding information-based insights into every process, decision and activity.

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