From Retail To "Me-tail": Tomorrow Starts Today

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Executive Summary

As power moves inexorably from seller to buyer and retailing morphs into "Me-tailing", retail organizations will need much more than customer centricity and supply chain optimization to achieve high performance. Today's consumers are demanding. But tomorrow's consumers will be armed - and dangerous. Empowered by technology for unprecedented choice, they will demand products and services that meet a constantly shifting kaleidoscope of expectations, from convenience and affordability to a customized experience and sustainable sourcing. They will expect to access products and services from just about anywhere and at pretty much any time. And in their quest for instant gratification they will totally transform the retail industry.

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