From Social Media Hype to Social Media Marketing: 3 Steps toward Building Strong Customer Relationships

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Executive Summary

Good marketers are going where their customers are - that means social media. According to a recent Unica global survey of marketers, 47% of respondents say they currently use social media marketing tactics; in North America, that number jumps to 58%. Yet, for all the rush, many marketers are wondering, "where's the gold?" Unica found that 48% of marketers admit that their social media marketing efforts are totally siloed, frustrating their attempts to create richer customer relationships. Download the white paper, "From Social Media Hype to Social Media Marketing" and learn how to build a stronger customer relationship."

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