Leadership Investigate

From Strategy To Business Models And To Tactics

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Executive Summary

The notion of business model has been used by strategy scholars to refer to "The logic of the firm, the way it operates and how it creates value for its stakeholders." On the surface, this notion appears to be similar to that of strategy. The authors present a conceptual framework to separate and relate business model and strategy. Business model, they argue, is a reflection of the firm's realized strategy. They find that in simple competitive situations there is a one-to-one mapping between strategy and business model, which makes it difficult to separate the two notions.

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