Project Management

From Text To Business Insight: All About Enterprise Text Analytics

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Executive Summary

Online, social, and corporate systems capture immense business value in textual form. Text-analytics solutions unlock that value. Enterprise text analytics takes solutions a step beyond, to enterprise scale, integrating with enterprise systems and business processes. Business outcomes include better-targeted marketing and content delivery, higher customer satisfaction, quality improvement, competitive awareness, regulatory compliance, and brand-reputation security. These outcomes relate directly to enterprise profitability, to risk management and the ability to identify and act on emerging opportunities.

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