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The masters of fulfillment are far better than laggards at designing fulfillment operations that can effectively meet fast-changing demand globally. Masters are also superior at executing their strategy: capturing customer orders, managing inventory, efficiently operating distribution centers, managing reverse logistics, using technology to tightly coordinate internal operations with customers and suppliers, measuring end-to-end supply chain performance, and making rapid adjustments. Such superior execution results in very tangible business benefits, including a 13 percent higher fill rate, 50 percent less inventory and significantly lower transportation costs.
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