Mobility Investigate

Fundamentals Of Mobile And Mobile Marketing

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Executive Summary

This white paper is intended to provide an overview of the mobile marketing options available to marketers today. It is designed for the person who wants an entry level perspective on the platform. This paper discusses Mobile Terminology, The Basics of how to think about Mobile Marketing, Mobile Statistics, Mobile Marketing Options. Ultimately, this paper is meant as a starting point in your pursuit for greater understanding of emerging media options, in this case mobile. This paper highlights some ideas of how to proceed to explore digital marketing for your brand.

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