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In past years, attracting venture capital interest might have been considered to be a relatively unchallenging feat by most successful entrepreneurs and small business owners. With a sound business model and a good growth strategy, it seemed fairly straightforward to obtain the financial investment and support which was needed to boost the business to the next level. However, recent months have certainly changed the face of venture capitalism, and it is important to fully understand the most effective means of approaching investors in the light of the economic downturn.
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