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The now famous quote from Donald Rumsfeld former US defence secretary that there are "Known Knowns", "Known Unknowns" and "Unknown Unknowns" is fairly apt for businesses these days. Bill Eadington this morning mentioned a few known unknowns that might have been anticipated by the terrestrial casino industry. Those known unknowns are out there, just waiting to happen. Every day the news is full of stories of failure to do something about them, from BP to Coca Cola. Failure to anticipate foreseeable potential impacts on others is unforgivable in the retrospective analysis of press and public.
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