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'Game-Changing Innovation'

Download Now Date Added: Feb 2010
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In an increasingly competitive global economy, innovation is key to the success of any firm. But it isn't always easy. That was the message stressed by Jim McNerney, chairman, president and CEO of The Boeing Company, in his Feb. 19 talk "Maintaining a Competitive Edge in Today's Global Economy" at the Kellogg Global Insight Luncheon. To illustrate the potential roadblocks to innovation, McNerney shared Boeing's experience with the rollout of a new airline technology.