Big Data

Gartner MQ: Multichannel Campaign Management

Date Added: Feb 2014
Format: HTML

A top notch marketing management system will help you drive marketing results across multiple environments, including all things digital such as websites, mobile, social, and the more traditional such as direct mail, call centers and email. The level of performance that multichannel campaigns must attain to engage customers continues to rise. We'll show you the strengths and weaknesses of providers and how they're adapting to these new demands.