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Customer Relationship Management (CRM) technology can be a huge benefit to helping you sell. It can also be a huge waste of time, money and resources if not used effectively. When it comes right down to it, most CRM systems are pretty much the same. Sure, some are more robust or flexible or customizable. And some run on-premise (at your location hosted on your computer) while others are hosted by an outside service. But from a sales person's point of view, the features they use and need are quite similar.
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