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The promise of broadband media interactivity will reach fruition in the next two-three years. By then, high-speed connectivity and broadband content capabilities will give consumers access to far more print, video and audio media and entertainment as well as greater communication, interactive and commerce options. But there is much work to be done by content producers, aggregators and distributors in order for them to take advantage of broadband interactivity. As has been readily apparent in the Internet and interactive TV arenas, it is imperative that companies establish user experiences and business models that produce broadband success.
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