Gender Differences in Mobile Phone Use: What Communication Motives Does It Gratify?
Contemporarily, the authors are passing through a transformation phase where communication technologies are shaping the destinies of 'New world'. Old fashion capital and labor-intensive technologies are being replaced by the innovative technologies which include robotics, cellular communications, miniature motors, super computers, software production and high performance materials. This paper aims at exploring the gender differences in mobile phone usage by the male and female. Two main dimensions of mobile phone use are voice call and texting. Following Rubin et al (1988)'s six interpersonal motives, the study collects data from a cluster of graduate and undergraduate students to assess what communication motives do they feel gratified while using mobile phones in both the dimensions.