Business Intelligence

General Electric CEO On Winning In Today's Environment

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Executive Summary

Global business managers who hunker down and stop investing during the current economic crisis will miss big opportunities for growth, General Electric Chairman and CEO Jeffrey R. Immelt said Oct. 24 in a teleconference that included Thunderbird School of Global Management in Glendale, Ariz. "If you're just playing defense right now in this environment, you're ultimately going to lose," Immelt told graduate students at six business schools around the world in a live question-and-answer session from New York University. "The trick is to choose selectively where you want to win."

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