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There's definitely a science to leveraging social media for lead generation. In fact, with the right strategy, social media's impact on your lead gen efforts can be downright powerful.
In this new white paper, MarketingSherpa explores how BreakingPoint, a cyber security company, successfully implemented a six-step web and social media strategy to create strong relationships with hard-to-find prospects and ultimately generate leads.
- Format: PDF
- Size: 201 KB