Business Intelligence

Geolocation: Knowing Your Enemy

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Executive Summary

Knowing where the Web visitors are located is becoming increasingly important for online businesses to allow them to make real-time business decisions to prevent fraud, comply with regulations, manage digital content, execute localized marketing strategies and protect themselves from online attack. This paper provides an overview of the actions online fraudsters are taking that hurt e-merchants and their customers, and outlines how geolocation has been established as one of the most effective tools for identifying fraudulent online activity.

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