GeoTrust Extended Validation SSL and Customer Confidence

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Executive Summary

The Internet brought about changes in the way one does business that made things easier for a lot of people? including criminals. In the brick-and-mortar world, a person would need to acquire the real estate, the staff, and the overall infrastructure to impersonate a physical branch of, say, a popular bank - not a very practical proposition. On the other hand, the Internet allows criminals to mimic the very same bank quite easily. With minimal effort, they can take advantage of the trust customers apply toward mainstream consumer brands. Criminals set up phony "Phishing" sites that look legitimate, yet have nothing to do with the real company they are impersonating. These Phishing sites then harvest sensitive personal data such as passwords, identity numbers and credit card numbers.

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