Data Management Investigate

Get Personal: Capitalize on Your Subscriber Data With a Unified User Profile

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Executive Summary

This paper discusses the role of user profile management. SPs' efforts to manage, enrich, capitalize on, and provision user information across multiple databases are critical to fuel applications-led service initiatives. In the context of today's network and IT priorities, subscriber data management is both omnipresent and underexploited. HP's solution for this business issue is discussed as a means of addressing the subscriber experience infrastructure.

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